The Fashion System

The Fashion System

ISBN: 0520071778

ISBN 13: 9780520071773

Publication Date: July 25, 1990

Publisher: University of California Press

Pages: 351

Format: Paperback

Authors: Roland Barthes, Matthew Ward, Richard Howard

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In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

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